Yummiloo Rainbow Power

Yummiloo Rainbow Power

Appy Chat & Giveaway

Developer: Night & Day Studios, Inc

Appy Chat:iPhone Screenshot 1

When did you decide to develop this app?
We began initial meetings between our team at Night & Day Studios and our partners at yummico in February of 2012. It was clear that our two companies were a wonderful complimentary match. At Night & Day, with the development of over 70 apps under our belts, we have talented creatives and programers who are very experienced in the world of development and game concepting. yummico is a new children’s media company with TV and film industry veterans including, Traci Paige Johnson, creator of the beloved, groundbreaking preschool television series Blue’s Clues and co-creator of SuperWhy, and Caroline Baron, award-winning producer of acclaimed feature films, including the Oscar-nominated Capote and Monsoon Wedding. United by the common goal of delivering delightful and educational media with a home-grown aesthetic, the collaborative project of the Yummiloo Rainbow Power app was a natural partnership for Night & Day Studios and yummico.

How long did it take you to develop this app?iPhone Screenshot 2
The project truly got underway in June of 2012 and we finished the final touches in February of 2013 and submitted Yummiloo Rainbow Power to Apple that month, so about eight months.

When did you first release this app?
The app launched on March 20th, 2013.

What is your favourite feature?
We are big fans of the two different play modes, tap mode and drag mode. Having two different ways to interact with the app allows Yummiloo Rainbow Power to be suitable to a wider age range. The tap mode makes the app accessible to younger children who are still building their fine motor skills. The drag play mode helps the app to capture the interest of older children by providing more of a challenge.

What is your favourite page in the app?iPhone Screenshot 3
We love the rainbow celebration that is unleashed once all of the colored buckets of the Rainbow Machine have been filled. In our user testing it was always great fun to watch how excited little ones would become when the Rainbow Machine powers up and the carnival beings. It rewards their focus and work to fill the buckets with each color of fruits and vegetables, while also reinforcing the overarching idea of the importance of eating healthy foods from all colors of the rainbow.

Who is your favorite character?
Can we have two? Rooty is without a doubt the star of the app, but Beanie has our hearts as well. Rooty gets us with the cute factor every time (that giggle!) and Beanie is fun because he keeps users on their toes with his snack attacks.

What skills were you hoping to help the end user to develop?iPhone Screenshot 4
Yummiloo Rainbow Power is first and foremost focused on nutrition education and the theme of healthy eating. Getting little ones to eat their fruits and veggies can be a challenge, but we hope that by creating the adorable Yum Yum characters and the world of Yummiloo that we are helping to create more adventurous healthy eaters. By gathering fruits and veggies to help power the Rainbow Machine and unleash the carnival the app strives to reinforce the importance of “eating a rainbow” informing kids about how eating a mix of bright, vibrant colored foods help their bodies grow. In designing the Yummiloo Rainbow Power game play, our goal was to provide a fun and engaging experience that helps kids develop food identification skills and healthy eating habits. In addition, the app also encourages fine motor skills development, color recognition and recognition of different fruits and vegetables.

What age range would this app most suit?iPhone Screenshot 5
The target age range that we geared the app towards is 3-5, but it is also applicable for a broader age range of children 2-7. The two different play modes (tap vs. drag) help to make it accessible and enjoyable for children across a wider age range.

Are any new updates coming soon?
Yes – while the app is selling quite well, we always believe that there is room for improvement! We have been gathering feedback from users and are busy brainstorming up ideas about ways to further enhance the app. There is not a update release date set in stone yet, as the update is still in the early stages, but we are looking forward to expanding the user experience with the app.



Welcome to Yummiloo, a food-filled paradise! The Yum Yums are headed to their annual carnival, but the Rainbow Machine which powers the carnival is empty. Help Rooty and the other Yum Yums harvest as many different colored fruits and vegetables as possible to power up the Rainbow Machine and begin the carnival.

In this educational app “playing with your food” will take on a whole new meaning as kids learn the basics of food identification and nutritional curriculum through a fun and engaging game. After being introduced to the Yum Yums, users are instructed to gather fruits and vegetables by dragging them into the corresponding colored bucket to help fuel the Rainbow Machine. Little ones are also provided with a compost bin for spoiled foods, making room for more fresh foods to grow once the rotten ones are removed. Once all five colored carts are filled with food the Rainbow Machine is able to run on full power, unleashing the carnival rides and a Yum Yum party. The celebratory end of the game reinforces the importance of ‘eating a rainbow,’ educating kids about how eating a mix of bright, vibrant colored foods help their bodies grow.

– “Tap Play Mode” allows the user to tap on the fruits and vegetables to send them to the harvest bin or compost. This play mode is geared towards younger children.
– “Drag Play Mode” requires the player to drag the fruits and vegetables into the harvest bin or compost, this default mode adds challenge and complexity to the game for older children.
– Each fruit or vegetable is verbally identified as it is put into the cart, teaching children basic food identification.
– Fun “snack attacks” appear randomly throughout the game where a Yum Yum must be fed as quickly as possible.
– Original music and unique sound effects correspond with characters and actions.
– Through playing the game kids will learn about the cycle of planting, growth, harvesting, decomposition and replanting.
– The color of the fruits and vegetables must match the color of the cart they are being placed into, teaching color recognition.

Yummiloo Rainbow Power is a collaborative project produced by yummico, a new children’s media company, in partnership with Night and Day Studios. If you like Yummiloo, be sure to check out other apps by Night & Day Studios: Peekaboo Barn, Cat Doorman’s Little Red Wagon, My Very First App and more!



Category: Education
Updated: April 5, 2013
Version: 1.0.1
Requirements: Compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod touch (3rd generation), iPod touch (4th generation), iPod touch (5th generation) and iPad. Requires iOS 6.0 or later. This app is optimized for iPhone 5.


Website: Night & Day Studios, Inc
Facebook Page: Night & Day Studios
Twitter: @nightdaystudios
Pinterest: Night & Day Studios
Website: Yummico
Facebook: Yummico
Twitter: @getyummico
You Tube: yummico
App: Yummiloo Rainbow Power
Cost: $1.99


Giveaway of 3 codes until May 29, 2013:

Enter ‘HERE’

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